Sponsors for non-profit events are hard to find. This doesn’t mean they cant be found.
The problem is sponsors won’t come to you.
Most times you’ve got to go after sponsors and this can be time-consuming.
Let me save you some time.
In this post, I’ll share some strategies I used to get sponsorship for an event I organized early this year.
- Get Corporate Sponsorship With Social Media
Before we go further, can we agree that our social media handles exist for more than posting selfies? Great!
As you may know, social media often gives unrestricted access to people. This access can get you all the money you need for your event.
Simple. Connect with the right people.
For corporate sponsorship think CEOs, CFOs, of organizations that are interested in the area you’re working in.
Also, look for people in charge of philanthropy for these organizations.
When you connect with individuals on social media don’t run away.
Post relevant content frequently about your work, engage in relevant conversations and build a relationship.
I engaged an organization on Twitter in an interesting way and the result was sponsorship for my event. I didn’t even ask (even though I had it in mind to).
Don’t be scared to start a conversation.
You can also send the organization you are interested in a short polite DM inquiring if they would like to support your work.
Quick Tip: When you engage potential sponsors know a little about what they do. You can comment on their recent activities.
In all have a meaningful conversation.
- Ask Your Friends For Help (No it doesn’t make you a beggar)
I hate asking for anything. I’m the spend my own money kind of person.
But when you’ve got an event to organize, that’s a little over your budget you’ve got to ask for help.
Who to ask?
Talk to your friends. Tell them what you’re up to and how they can help.
Support must not be monetary only. It can be getting a free venue, snacks, and other stuff.
Ask friends to help share your sponsorship proposal. Sometimes, they’ll read the proposal and offer to help.
Everyone has that one friend with 4000 friends on Facebook, an army of friends on Instagram and an amazing number of friends on Twitter.
That friend is a gold mine. Politely ask them to share your call for sponsors on their social media handles.
You may want to create graphics for your call for sponsorship aside having a sponsorship proposal.
Graphics do very well on social media because they are easy to share. Use Canva to create graphics for free.
Don’t be shy or scared to ask your friends for help. Like Nike, Just Do It!
Quick Tip: Don’t ask for help from friends you haven’t spoken to in years. It’ll make you look like a user.
Nurture relationships you never know when you’ll need them.
- Cold Emails
If you’re a freelancer, you probably know what cold emails are. If you don’t I’ll explain. It means sending emails to people you have never met.
To achieve success sending cold emails you have to be strategic.
Don’t send emails to just anybody. Focus on people or organizations that do some work in your area or have supported causes similar to yours in the past.
Here are a few tips to get you started.
- Search for organizations that support your cause.
- Use LinkedIn or visit the about page of a company to find out who is in charge of sponsorship.
- Once you have a name search for the email address using Viola Norbert.
- Send an email. Your email should focus on how your event can add value to the organization you’re seeking sponsorship from. Nobody gives free money.
Quick Tip: Most people you send emails to may not respond. It’s technically a game of numbers but worth the effort.
To better your chances of getting a response, send cold emails months before your event and remember to follow up.
- Use Google Effectively
Basically, if you type a word in google you get many results.
The problem is not all results will be useful to you. For instance, if I search funding for NGO events on google and I will get about 3,010,000 results.
I’ll have to sort out which of the results will be a good fit for me.
On the other hand, if I search using the words funding for SRHR NGOs in Africa I’ll get 78,400 results.
This narrows my search by 75%! (If you’re an SRHR NGO click here for a list of potential sponsors)
Learn the right keywords for your search and save yourself some time.
Once you get an organization that’s a likely fit. Check out their requirements and contact them.
Most organizations have request forms on their websites so fill that correctly.
Sponsors are hard to find but they can be found using social media, Google, sending cold emails or within your network of friends.
Once you make up mind to organize a non-profit event, start the search for sponsors early. Don’t wait till a month to your event.
Try out these strategies and let me know what you think. If you’ve got any techniques have helped you get sponsorship share them in the comment section.
Have any questions? Send me a DM @thefemaleorator or drop them in the comment section I’d be glad to help.